FAQS: What do the KPI results mean?
Use these explanations to understand what each result measures and how it can help you evaluate your OnlyFans performance.
What is Average Daily Earnings (ADE)?
Average Daily Earnings shows how much net revenue you earned per day during the selected period. It is calculated by dividing your total net earnings by the number of days in that period.
Net earnings ÷ days in selected period
What are Average Daily Subscriptions (ADS)?
Average Daily Subscriptions shows the average number of active subscriptions represented per day across the selected period. It helps you compare subscription volume between different months.
Active subscriptions ÷ days in selected period
What are Average Daily Visits (ADV)?
Average Daily Visits shows how many profile visits you received on an average day. It is useful for measuring the amount of daily traffic reaching your OnlyFans profile.
Profile visits ÷ days in selected period
What does Conversion Rate (CR) mean?
In this calculator, CR represents the percentage of profile visitors that became active subscribers. A higher percentage means your profile traffic is converting into subscriptions more effectively.
Active subscriptions ÷ profile visits × 100
What is Average Revenue Per Fan (ARPF)?
Average Revenue Per Fan estimates how much net revenue each active subscription generated during the selected period. It combines subscription revenue, tips, messages and other earnings included in your net total.
Net earnings ÷ active subscriptions
What does Average Revenue Per Visitor (ARPV) mean?
Average Revenue Per Visitor shows how much net revenue each profile visit was worth on average. It can help you compare traffic quality across different periods or promotional campaigns.
Net earnings ÷ profile visits
What do Estimated Earnings Per Source mean?
These cards distribute your total net earnings between Instagram, TikTok and other platforms according to each platform's share of your combined follower count. They are estimates, not verified attribution data. They do not track the visitor's real referral source, subscriber journey or purchase behaviour. Use them as a directional comparison rather than an accounting figure.
Net earnings × platform share of total followers
What does Fanbase Distribution mean?
Fanbase Distribution shows what percentage of your combined social following comes from Instagram, TikTok or other platforms. It helps you see which channel represents the largest part of your audience.
Platform followers ÷ combined followers × 100
How should I compare KPI results?
Create a simple Google Sheet or Excel file and save your monthly KPIs in an easy-to-read format. Alongside the numbers, write down what you actually did during that month — which social media posts or videos performed well, which platforms brought the most attention, which collaborations you completed, what promotions or campaigns you ran, and anything else that may have influenced your results.
Keeping your actions and results together makes patterns easier to spot. You’ll quickly see what drives traffic, subscribers and revenue, so you can repeat what works and make better decisions based on real data.
If you’d prefer to track your monthly KPIs without returning to this website, we can send you a free, ready-to-use spreadsheet template. You’ll receive two professionally designed versions: Last 30 Days and Previous Month conditions, both with a clean layout and built-in formulas that calculate and compare your KPIs automatically between months.
Simply contact us through our Contact page, and we’ll send the templates to you for free.